Facebook statistical “engagement” numbers – for seven days ending on 1/13/2019
The following isn’t speculation. It’s statistical. Whether one likes it or not, in 2020 Facebook is the gold-standard for reaching voters.
The numbers speak for themselves. Note that most of Kate Brown’s “engagements” are people complaining about her performance. The ORP? Miniscule engagement (much of it by the same people over and over again). IT appears that many of the 16,600 Likes are click-farmed. Nothing relevant to our current crisis noted on the Page. Few go there.